bernoulli

environmental graphics, signage

june 2024

Bernoulli College is an institution offering elementary, high school, and pre-university education, with campuses in Belo Horizonte and Salvador. To visually translate the school's values and create spaces that stimulate learning, our environmental design and signage project invested in the use of colors, graphic patterns, and modular solutions that represent the constant movement of transformation.

We defined a color for each floor of the institution's different units, which unfolds into varied resources. Among them are graphic patterns that explore the technical, human, and abstract potential of education, composed of three types of elements: geometric graphics, symbolic icons, and typographic elements.

The geometric graphics are used in the corridors of classrooms or pedagogical service rooms, preferably on glass walls, and can be adapted to various sizes. Each floor has its own pattern of graphics which, being modular, allow for multiple compositions. The visual system also includes symbolic and local icons, used in panels spread throughout the schools, and deconstructed typographic elements, which are concentrated in sports areas, such as swimming pools and courts.

For the signage project, we developed pictograms that dialogue with the other environmental graphics. In addition to following the same modular reasoning as the other elements, the design of the signs was done with orthogonal lines to optimize the use of material and simplify production. The signage was also designed to be easily updated and changed by the Bernoulli team, ensuring more flexibility for changes in the day-to-day activities of the school.

© hardy design

creative direction
mariana hardy

executive direction
cynthia massote

executive management
marcelo pantuzza

design lead
fernando dias and pedro de albergaria

design
pamela gomes and maria teresa gontijo

project management
guilherme legnani

print production
daniele pires e pedro stauffer

© 2025 Fernando Dias